From Zero to 300K+ Authentic Followers, And How to Turn It Into 5-6 Figure Brand Deals.
50+ Racers Transformed From Unknown to In-Demand, Through Personalized 1-on-1 Strategy.
Watch this 8 minute video to prepare for our call
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Turn One: Two Core Pillars of Impact
Audience Growth & Engagement We strategically build and grow your presence across Instagram, YouTube, and TikTok, transforming casual viewers into a loyal followers that knows, likes, and trusts you.
Sponsorship Acquisition & Value Maximization We implement a proven sponsorship system designed to not only secure brand partnerships, but also increase their long-term value through strategic alignment and media leverage.
Program Deliverables
What You’re Getting
This isn’t just content help, it’s a full-stack system built to turn you into a recognizable name in motorsport. Every deliverable below is designed to grow your audience, attract sponsors, and help you become an influential athlete with a unique voice and undeniable value that brands want to be part of. Click into each one to see how we help you rise above the noise…
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Viral Content Mastery (Training)
Benefit: This training is your all-in-one launchpad for Instagram & social domination, structured across 3 high-impact modules: Foundations, Mindset, and the Instagram Accelerator. You'll master the art of going viral by learning to:
Craft viral hooks and visual storytelling that grab attention in the first 0.3 seconds
Use editing frameworks that spike watch time and retention
Tap into trend-hacking and audio dynamics that boost algorithmic reach
Schedule and post using platform timing psychology for max discoverability
Systemize your content strategy so you scale with speed, without burnout
You won’t just grow, you’ll scale a content machine that builds brand equity while generating leads on autopilot.
To achieve something great, you have to become the kind of person who can handle it. This training builds that version of you, by teaching you the exact skills that drive real growth:
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Personal Content Identity
Benefit: A strategic content blueprint tailored to your unique voice, shaping your storytelling, tone, and editing style to build a loyal following and sponsors instantly recognize.
Viral Video Ideas Done-For-You
Benefit: Custom, high-impact content ideas crafted to match your personality and maximize reach. Every video concept is reviewed and refined before posting to maximize engagement and hit performance targets.
Content Scripting
Benefit: Scroll-stopping, ready-to-use scripts engineered to hook attention fast and drive viewer action. No guesswork, just execution.
Viral Growth Framework
Benefit: A proven, step-by-step system designed to rapidly grow your social presence and build a following that attracts sponsors and media attention.
Video Editing Excellence
Benefit: Your raw footage, transformed into professional-grade content that commands attention, builds credibility, and drives growth.
Success Coach (Nick Lambert)
Benefit: 1-on-1 guidance and accountability from a seasoned growth strategist. You get a personalized roadmap, hands-on Instagram audits, content reviews, and direct access to expert feedback, ensuring every move you make is the right one.
Performance Tracking
Benefit: Precision analytics that uncover what’s working, what’s not, and how to continuously improve your strategy for long-term results.
Monetization Strategies
Benefit: Learn how to convert your viral momentum into real revenue, through strategic brand deals, sponsor partnerships, and monetizable content systems that create consistent income.
Community (50+ Racers)
Benefit: Join a tight-knit, high-performance community of 50+ competitive drivers all pushing toward the same goal. You’re surrounded by like-minded racers who support, challenge, and elevate each other every step of the way.
Benefit: Collaboratively build a polished, high-converting sponsorship offer using proven processes and design framework, so brands see your value clearly and say yes faster.
Bonuses:
Sponsor Call Reviews: Get expert feedback on your real sponsor calls. Submit recordings for critique and walk away with sharper delivery and stronger results.
Receive Paid Opportunities From Turn One Talent (50k+ Followers)
Benefit: Once you hit 50k+ followers, Turn One Talent connects you directly with brands looking for athletes and creators like you, eliminating the guesswork and pitching. Companies come to you with real offers. This is where your content starts paying you back.
Frequently Asked Questions
Who is this program for?
Answer: Turn One is designed specifically for existing racers who are passionate about succeeding with their racing career and are committed to reaching their full potential.
What makes this different from other service providers?
Answer: Our result-based approach, combined with our track record of client results, sets us apart. We've gained 3+ million followers across our own social media, and have helped over 20+ racers in the last 60 days gain 10,000+ followers each, and generated over $4 MILLION in sponsorship and brand deal revenue. Unlike "management agencies" that don't actually grow your social media, we're the ONLY program for racers that delivers real, life-changing social media and sponsorship results.
How much time do I need to commit to see results?
Answer: The program is designed to fit into your busy schedule. Most of our clients dedicate 15-30 minutes per day to implementing the strategies and seeing results. However, the more time and effort you invest, the faster you're likely to see results. Remember, this is about building a sustainable asset for yourself, not a quick fix.
How long will it take to see results?
Answer: While individual results may vary, many of our clients see significant improvements to their social media growth, and skills within the first 30-60 days of joining Turn One. A new stat we collected reports that the AVERAGE race car driver in our program gains over 15,281 followers in 3 months across Instagram & YouTube.
What if I don't see results?
Answer: We are so confident in our service and the results that it generates for our clients, that if for whatever reason if you don't see a significant increase in your social media growth, we will pause your subscription to prevent future payments, and work with you for free until you are 100% satisfied with the results. We make this no-risk offer because it flat out works.
What social media platforms are we posting on?
Answer: We primarily focus our efforts towards growing your Instagram account, in addition to consistently posting on YouTube Shorts and TikTok to maximize your reach.
Learn How To Grow Your Instagram Following, Sign Racing Sponsorships & Generate an Online Income. Turn One Will Coach You Until You Reach at least 10,000 Followers. Video Training. Coaching Calls. 1-on-1 Continuous Guidance. Community of Top Professional Racers...